About Afonwen Laundry

Afonwen Laundry is one of the UK's largest high volume laundry and linen hire companies, part of Johnsons high volume linen division, consisting of the Afonwen, Bourne and PLS brands.

Today, we deliver and collect over 5 million items of linen a week throughout the majority of the year except in the quieter winter months.

We’re proud to be part of Johnson Service Group PLC, one of the UK’s leading providers of Textile Rental Services across the UK.

We’re trusted by our customers and have developed strong relationships over many years with a range of nationwide hotel chains to family run hotels, many of whom share the same values of offering high class customer service at a cost effective price.

We’ve also invested over £25 million in state-of-the-art laundry production facilities, so our equipment is second to none and providing higher quality and greater reliability than more traditional operators.

We work very closely alongside Bourne Textile Services and PLS, our sister brands, within the Johnson Service Group family of businesses.

Bourne is a Company with whom we’ve worked together as far back as the mid 1980s and whom share many of the same values and ethos for delivering high volume, high quality bed linen for the corporate 4 star and budget hotel sectors that has enabled us to be very much at the heart of Johnson’s strategy of building its market-leading position of high quality businesses within the high volume, textile rental market. PLS became part of the Johnsons family in the Summer of 2017, enabling us to extend our reach into Scotland, covering the central belt and as far north as Aberdeen.

With 7 major commercial laundries across three leading brands we increasingly offer almost fully nationwide coverage through the three brands, acting as a uniform single business within Johnsons, sharing best customer practice and enabling our customers to be serviced wherever their hotels are located.

Our Customers

We supply a wide range of Hotel sectors

Corporate 4 star hotels

Working with many of the leading international brands from around the world we supply on either a national or regional basis linen to major hotel groups from the UK, France, Germany, United States of America and beyond.

Budget hotels

We work with all of the leading national budget hotel brands as well as the majority of innovative new entrants into this rapidly growing segment of the hotel market across much of England and Wales.

Luxury hotel resorts

We supply many leading Hotel resorts offering a range of hotel, restaurant, leisure and spa linen to 4-5 star luxury golf resorts, premier holiday resorts and traditional seaside operators in the key ‘Staycation’ sector.

Independent hotels

From luxury boutique city centre accommodation to gourmet country house hotels we supply a range of standard and premier linen to many family-run businesses just like our own.

We've been at the cutting edge of laundry since 1935.
Here's our history

1935
Founded by William George, the brother of former British Prime Minister, David Lloyd George and two business partners, one of whom was a local preacher!
1938
David and Elsie Owen joined as Managers of Afonwen and then purchased the business during the Second World War.
1939
Supported war effort, washing linen from several military training camps including HMS Glendowner, RAF Valley and others throughout North Wales. Blankets often laid out in the surrounding fields in the Summer months to dry!
1950
After the war, the business returned to focus on domestic houses throughout the local area whilst continuing its military connections washing several demobilisation camps using Ex Army lorries for deliveries/collections as well as laundry arriving by railway wagons from Z Reservist military camps.
1960
Expanded geographically throughout Gwynedd focussing on its domestic service to  local houses and country estates.
1976
Purchased by Paul Woolfenden who previously had purchased Hillside Laundry and Tuebrook Laundry in Liverpool.
1979
Launched a delivery and collection linen rental service in Llandudno, North Wales’ Premier seaside resort.
1982
Purchased Porthmadog Laundry and merged the business into Afonwen Laundry.
1983
Stopped all domestic laundry services to concentrate on the hotel market.
1984
Entered into a marketing agreement with Brooks Service Group plc, then one of UK’s leading national linen hire companies.
1999
Moved the business 800 yards to a new purpose-built factory costing over £550,000, processing up to 180,000 items of linen a week and installed a new Continuous Batch Washer.
2004
Mark Woolfenden, now Managing Director, joins the business as second generation of the Woolfenden family working for Afonwen.
2005
Processed over 400,000 items of linen for the first time in the company’s history.
2006
Purchased turnover and customers from Brooks’ Liverpool factory which the company previously sold to Brooks and processed over 500,000 items of linen a week for the first time.
2007
Opened £750,000 water treatment plant to treat all effluent at Afonwen Pwllheli site with assistance from the Welsh Assembly Government. Established Whiteriver Laundry in Leeds and marketing its service across Yorkshire. Afonwen processed almost 600,000 items of linen a week at peak of Summer.
2008
Opened a £6 million production facility in Cardiff with support from the Welsh Assembly Government. Launched delivery/collection service throughout South Wales, Bristol, Bath, Birmingham, Exeter, Oxford, Reading, Windsor and to edge of London.
2009
Processed over 1 million items of linen a week for the first time. Secured £1 million financial support from Finance Wales, an investment arm of the Welsh Assembly Government, to support continued growth. Processed over 50 million items of linen in the year.
2010
Featured in Real Business magazine 'HOT 100' as 12th fastest growing private UK company. Processed over 1.3 million items of linen a week for first time it its history.
2011
Opened new facility at London Heathrow to cover the whole of London and the South East market following customer demand. Raised £6 million to refinance the business to enable business to continue to expand its operation. Announced further major expansion of Cardiff production facility with 20,000 sq ft extension, creating capacity to handle 1.75 million items of linen a week. Distributed over 1.6 million items of linen a week for first time on a regular basis. Afonwen was Wales’ fastest growing private company in the FastGrowth50 awards.
2012
Delivered over 1.9 million items of linen a week for the first time and over 83 million in the year despite a relatively quiet year of consolidation!
2013
Opened our third production facility, a £6 million laundry in Reading, Berkshire and expanded our service to the whole of London and South East region. Delivered over 2.1 million items of linen in a week. Visit by German Ambassador to the UK to our Cardiff production facility. By end of 2013 we delivered over 90 million items of linen in the year, a remarkable volume by anyone’s standard!
2014
Won Partnership Award from FTSE100 Company as one of their key suppliers across their entire supply chain. Afonwen delivers over 2.7 million items of linen a week for the first time.
2015
Afonwen Laundry delivers over 3 million items of linen.
2016
In April, we became part of Johnson Service Group PLC, but the business continues to be led by Mark Woolfenden, our long-standing Managing Director, and Seb Philips, our Finance Director. In July, Chester Textiles, a business acquired by Johnson Service Group plc, rebrands to Afonwen Laundry, adding our 5th operational production facility within Afonwen.
2017
In July PLS, a high quality laundry on the outskirts of Edinburgh, joined Afonwen and Bourne as part of the Johnsons family. We welcome them to the team!